• LilyPop UK

Free Advertising on Facebook for Small Businesses!!

Being a small businesses or just starting out means that you do not have hundreds or thousands to spend on getting your brand out there so today I wanted to share with you just a few tips at getting your brand out there for FREE on Facebook.



Join Local Groups

Local Facebook groups are a fantastic way of getting your brand out there and they can easily be found. If you go to the search bar and type in your local town or village, a list of groups with that town/village name will appear, take the time to have a look at that group and make sure in their "Rules" ( normally found in the "About" section) allow advertising and if they do on what days etc. You can then repeat this with other local towns or villages. You will find that a lot of people use these pages to ask for recommendations so make sure you not only recommend yourself but also others you know that meet the recommendation asked.


Also try searching the categories your business falls under, also search "Small businesses" or "networking groups" in your area, for example Portsmouth or Hampshire you will find at least one or two.


Local Buy and Sell Pages

Facebook has thousands of buy and sell pages and you will find that in a 25 mile radius that there are 10+ that you can join, you can advertise on these pages any day of the week but try not to do it more than once a week. Remember keep it short, make sure you have a link to your website and add a catchy picture.


Your own Facebook Page.

Your own Facebook page is so important. Its like a dashboard of your business for Facebook, people are a lot more likely to tag your Facebook page than your website address, it also will come up in people searches as well so similar to appearing on google. Its also a great platform to display your work or services and for people to look back on if they missed a certain status on a certain day.


You can also get a lot of page likes very simply buy inviting friends to join in a few simple steps.

1. Go to your Page and click Community in the left column.

2. In the right column, click Invite your friends to like [your Page's name].

3. Enter a friend's name in the search box or click Select All and then click Invite


Your Own Status

Using your own status is a great platform for advertising your business and by asking friends and family to share that status and like your page you are opening up to a whole new market.


Competitions

Another great way to get more page likes and increase your brand awareness is by holding a competition. If you have a service that you can share a prize easily, like cake making. Create a status saying that people have to like and share your page and leave a comment for a chance to win a free tray of cakes (for example) . You then can assign a number to each of those comments and draw from a hat the winner (Or there are online sites that generate a random number for you) you can also post a video of you doing this if you liked.



I will be exploring a lot of other ways you can increase your brand awareness for free or a minimal amount so please make sure you check back for more updates.

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